Frequently Asked Questions

Finding the right support for executive leadership and communications coaching can make a significant difference to how confidently and effectively you lead. At Credence Communications and Coaching, we work with senior executives, board directors, and Corporate Affairs teams across Australia and globally. These frequently asked questions will help you understand what we do and whether we might be the right fit for you.

Executive leadership coaching session with two professionals — Credence Communications and Coaching

Corporate Affairs Consulting and Leadership Coaching

Q: What does Credence Communications and Coaching specialise in?

Credence Communications and Coaching is a multi-disciplined Corporate Affairs consultancy based in Australia, specialising in bespoke executive leadership coaching, communications coaching, presentation training, and development diagnostic assessments. We draw on more than 20 years of senior global business experience to help corporate leaders and communications teams lead with purpose and communicate with impact.

Q: Who does Credence work with?

We partner with board directors, senior executives, functional heads, and advancing high-potential talent across organisations of all sizes. We also work directly with Corporate Affairs and Communications teams to support strategic planning, public relations, issues and crisis management, and internal messaging development.

Q: What situations or challenges is Credence best placed to help with?

We are a strong fit for leaders who are new in position, expanding their scope of responsibility, navigating operational or cultural change, building high-performing teams, or preparing for increased public or stakeholder scrutiny. We are also experienced in supporting executives who want to strengthen their presence and influence without compromising their authentic style.

Q: Does Credence offer support for Corporate Affairs and Communications teams, not just individual executives?

Yes. Beyond one-on-one coaching, we consult directly with Corporate Affairs and Communications functions, offering deeper strategic input into public relations initiatives, issues and crisis management, corporate speechwriting, ESG communications, and brand reputation strategy. This dual capability of coaching individuals while advising teams is a distinctive strength of our practice.

Q: What kind of diagnostic assessments does Credence use?

We are an accredited practitioner of Human Synergistics, Life Styles Inventory (LSI) and Group Styles Inventory (GSI). We incorporate development diagnostic assessments as part of our coaching and advisory work to help leaders gain objective insight into their strengths, development areas, and leadership style. These tools are selected and deployed based on each client’s goals and context, forming part of a bespoke, evidence-informed program rather than an off-the-shelf approach.

Q: Can Credence work with clients outside Australia?

Yes. Credence Communications and Coaching supports corporate leaders and communications teams anywhere in the world, drawing on more than two decades of senior global business experience. Coaching and advisory services can be delivered virtually, making us accessible to executives and teams regardless of location.

Q: What makes Credence different from other executive coaching providers?

Credence’s point of difference lies in the rare combination of deep communications expertise alongside executive leadership coaching. Most coaching firms focus on leadership development alone; Credence brings Corporate Affairs fluency – including crisis management, public affairs, and strategic communications – into the coaching relationship. This means our clients receive coaching that is commercially grounded and sensitive to the reputational dimensions of leadership.

A large audience watching a leader give a presentation - Credence Communications and Coaching

Communications Coaching

Q: What is communications coaching?

Communications coaching is a specialised form of executive development focused on how leaders craft, deliver and own their message. It goes beyond presentation skills training to address the full spectrum of how a leader communicates, with their board, their teams, the media, investors, and external stakeholders. It works on clarity of thinking, narrative structure, vocal presence, authenticity under pressure, and the ability to influence and inspire across different audiences and contexts.
 

Q. How is it different from standard executive coaching?

Communications coaching focuses specifically on how leaders convey their message across presentations, stakeholder engagements, media interactions, and internal communications. While executive coaching addresses leadership style, decision-making, and team dynamics broadly, communications coaching hones the clarity, authenticity, and impact of how a leader expresses their vision. Credence uniquely combines both disciplines, making us particularly well-suited to leaders whose roles require high-visibility communication.

Q: How is communications coaching different from a presentation skills course?

We provide custom presentation skills training to our clients, in which we typically work on techniques – slide structure, eye contact, pacing. Communications coaching is a deeper, more personalised engagement. It examines why a leader communicates the way they do, what’s getting in the way of their impact, and how to develop a consistent, authentic voice that works across every interaction, not just formal presentations. It also addresses the strategic dimension: what to say, to whom, when, and why.

Q: Who typically needs communications coaching?

Communicating with impact is an business critical skill for everyone today. However, in our work with executives today, we see that leaders who benefit most are those stepping into higher-visibility roles, preparing for board or media exposure, navigating organisational change where clear messaging is critical, or those who feel their communication style isn’t quite matching the authority of their role. High-potential executives who are technically strong but find it harder to influence, inspire or command a room also gain significantly from this work.

Q: Can communications coaching help with managing difficult conversations or internal messaging?

Yes, and this is one of the most valuable applications. Many leaders are highly capable communicators in formal settings but struggle with ambiguity, conflict, or delivering unpopular decisions with clarity and care. Communications coaching builds the frameworks and confidence to handle these moments purposefully, so the message lands as intended, trust is maintained, and the leader’s credibility is strengthened.

Q: How does communications coaching support crisis or issues management?

When organisations face reputational pressure, operational disruption, or public scrutiny, the way leaders communicate becomes critical. Communications coaching prepares executives to respond with composure, clarity and credibility under pressure – developing key messages, anticipating difficult questions, and maintaining consistency across stakeholder groups. At Credence, our deep Corporate Affairs background means we bring real-world experience of high-stakes communications environments to this work.

Q: Can communications coaching help leaders who speak English as a second language or who come from cultural backgrounds with differing communication styles?

Yes. Effective communications coaching is never about imposing a single ‘correct’ style. It works with a leader’s natural voice and background to help them communicate with confidence and authority in their specific business context. For leaders operating across cultures or in global organisations, coaching can also address how to adapt communication style for different audiences without losing authenticity. Here is where our global business experience is a game-changer for multi-national leaders looking to enhance their impact in international markets.

Q: What does communications coaching look like in practice?

Sessions are typically one-on-one and structured around the leader’s real and current challenges – an upcoming board presentation, a team restructure announcement, a media interview, or a recurring pattern the leader wants to shift. Work may include rehearsal and feedback, narrative development, reviewing recordings of past appearances, stakeholder mapping, and building repeatable frameworks the leader can use independently going forward.

Q: How long does communications coaching typically take to show results?

Many leaders notice a shift within the first few sessions, particularly in how they prepare for and approach specific high-stakes moments. Deeper, more durable change in communication style and confidence typically develops over three to six months of regular coaching. The pace depends on the individual’s starting point, the complexity of their communication environment, and how actively they apply the work between sessions.

Q: Why is authentic communication so important for leadership credibility today?

Audiences, whether boards, teams, media or the public, are increasingly sophisticated at detecting when a leader’s communication feels scripted, evasive or disconnected from who they really are. Authentic communication builds trust, and trust is the foundation of leadership influence. Communications coaching helps leaders find and own their genuine voice so that what they say is not only clear and compelling, but believable – and that’s what creates lasting credibility.